Marketing Manager, Dive North America

Company: Aqualung Group
Location: Miami
Posted on: April 24, 2024

Job Description:

POSITION OVERVIEW The Marketing Manager, Dive NA will strategize and plan all North American marketing initiatives, retail strategies and brand activations in the Dive business channels. Primary responsibilities will be to create and execute the NA GTM strategy by brand throughout our commercial channels, physical engagements and marketing mediums. This plan will reach and influence trade partners and consumers. Their deep insights to consumer behavior will steer the creation of retail and event experiences that capture attention, educate, inspire and drive people to action. They will participate in global strategy creation by representing the North American consumer and customer through high quality briefs, quantifiable market data and qualitative surveys. They will scope, develop and deploy regional marketing tactics and activations that effectively launch new products, campaigns and initiatives. The Marketing Manager, Dive NA reports directly to the Director of Go-To-Market, North America. This position will serve as a liaison with Sales, Product, Operations and Finance. This position is required to travel 10-15%. ACCOUNTABILITES Create, develop and execute NA marketing strategy, GTM calendar, media plans, retail strategies and brand activities, seasonally Brief and lead the development of all regional marketing collateral and sales tools. Identify, scope and develop retail and point of purchase assets - leading with key accounts/channels. Define, track and analyze KPI's on initiatives. Be customer centric - bring insights to the internal teams and work perspectives into marketing plans. Develop annual clock (calendar) coordinating key go-to-market milestones in alignment with Product Creation Process. Become the Dive Channel market expert focusing on consumer needs, purchasing behaviors, retail experience, etc. Work closely with Global Brand teams to ensure NA market is represented, global strategy is being deployed and general collaboration. Digital emphasis - drive brands forward with a focus on digital experiences on DTC, key accounts etc. Create paid media plan maximizing reach to consumers and budget. Create/share marketing activations with internal and global teams to highlight NA activations. Drive on-brand donations and/or sponsorships, local ambassadors. Receive, initiate, track, route and publish content and projects. Stay up to date on industry standards, trends and developments. Lead by example with professionalism, feedback and mentorship. Understand company's goals and objectives. Make timely and ethical decisions both systematically and under pressure.QUALIFICATIONS BS or BA required Strong business acumen, global minded, decision maker Proficiency and working knowledge of current social media tools Aptitude for learning new technology Detailed oriented - can jump into data and analyze Excellent writing and communication skills -- able to build credibility with the customer and your teammates B2B and B2C experience Excel at cross-group collaboration, creative thinking, problem solving and have a bias for action EDUCATION & EXPERIENCE Bachelor's degree required, preferably in marketing or a related field. Equivalent of 7+ years of progressively responsible experience in Events, Public Relations, or Marketing. At least 5 years of experience in a high pace, deadline driven environment. Strong commitment to customer service essential. Knowledge of customer service principles and best practices. Experience working for an Outdoor Industry consumer products company or Active outdoor lifestyle brand highly desired. Familiarity and interest with Aqualung Group's core consumers - Swimmers, Divers, Kayakers and water enthusiasts a plus. A personal interest in water-related recreational activities including swimming, snorkeling, diving, kayaking, and boating. PHYSICAL/ENVIRONMENTAL/MENTAL DEMANDS Located in a professional office environment and at times a warehouse environment. This position requires working at a keyboard and remaining stationary for long periods of time. The employee constantly operates a computer and other office equipment. Repetitive movement of arms, hands and fingers. The employee needs to occasionally move about the building (including entering offices and the warehouse), and position self to access file cabinets, office equipment, etc. This position frequently communicates with others and must be able to exchange accurate information. This position must have close visual acuity to perform tasks safely. The employee may frequently need to lift, carry or otherwise move and position objects weighing up to 10 pounds and occasionally up to 25 pounds*. The position requires the employee must remain professional and composed under pressure resulting from a multitude of duties and situations which must be handled simultaneously. The employee must maintain control in deadline situations, be quick to think and respond with appropriate judgment. *The employee is required to lift and carry items or objects, with or without carrying handles, in a correct manner. Proper lifting and carrying technique training will be provided by Aqualung upon request. ACKNOWLEDGEMENT The above statements are intended to describe the general nature and level of work performed by the person assigned to this position. Essential duties and responsibilities are intended to describe those functions that are essential to the performance of this job (including physical requirements). An incumbent must be able to perform all the essential duties and responsibilities described above. An employee holding this position will be required to perform any other job-related duties as requested by management. All requirements are subject to reasonable accommodation in accordance with state and federal law.

Keywords: Aqualung Group, Country Club , Marketing Manager, Dive North America, Advertising , Miami, Florida